Copywriting For Beginners | 2020 Copywriting Tips | Coaching Coaches

Today’s blog is all about helping you write copy on your landing pages that’s easy to read, provides a positive user experience, and converts your followers into soulmate clients who love paying you for your products, programs and services.

The idea of “needing” to write your own copy for your website or landing page can be intimidating to a lot of people. You might come up against some serious resistance oftentimes looking like confusion, procrastination, or avoidance. 

 

If this sounds familiar, then you’re in the right place. I’m going to help you get over that fear and write soulful copy that your ideal clients will be able to connect with on a deep level, and that will help the right people find your offerings.

 

We’re going stop worrying about grammar rules or “doing it wrong,” and just go for it. You ready? Here are my favorite four tips for copywriting in your coaching business.

Copywriting Tip #1: Conversational Copy.

Write like you talk! It’s as simple as that.  If you swear in real life, it’s okay to use swear words in your copy too.

 

Now, I know this is something a lot of coaches get hung up on.  It challenges what we’ve viewed as "professional" for so long… but now the times and rules have changed. There are no rules! You get to do and be whatever you want and the right people will love you for it. 

Now back to tip 1- conversational copy.  You’re also going to use contractions! That’s how we talk. No one says “you are” - we say you’re. “Cannot” is a mouthful to say out loud, so we use “can’t” instead. Using contractions makes your copy much easier to read and gives your it a more natural flow.

 

If you’re outsourcing any of your copywriting tasks, it’s a good idea to have a voice and tone guideline for your brand or business. In it, you can list out some of your catchphrases, slang words that you use a lot, and also words that are off-limits for your brand.

 

This will define your voice, and then you can explain what tone you like to use depending on where the content is being published. On your landing pages, you probably want your tone to be a balance of your personality, but also a healthy dose of “get to the point.” In other words - clear and concise.   

 

Copywriting Example #2:

Forget About Grammar Rules.

Seriously. Throw 'em out the window. This is the fun part of copywriting for your own brand. You get to do whatever the hell you want!

 

Of course, don’t get too carried away… we want it to be easy for your ideal clients to read.

 

But honestly - get out of your head and write in whatever style feels authentic to you. You can write one-word sentences, play with punctuation, or capitalize only when you want to capitalize. This ties into writing with conversational copy, too. 

 

We don’t always talk using perfect grammar - because how awkward would that be? - so we don’t have to write that way either.

 

Remember, you’re writing to a person, not in hopes of getting published in a scholarly journal.



Copywriting Example #3: Personality & Honesty.

Friend, be real. You have an amazing, wonderful, and unique personality that no one else has. Show it off!  Don’t be shy or censor yourself in your copy because you’re worried about what someone else will think.

 

There’s nothing more attractive than someone who’s being unapologetically themselves, so the more you convey the real you in your copy, the easier it will be for you to attract the soul mate clients you would love to work with most.

 

--> If you’re getting hung up on the actual “writing” part - try recording yourself talking about your offer, and then get that recording transcribed.

 

We all communicate differently, so if the physical act of typing out words, formatting sentences, or writing full paragraphs makes you break out in hives from anxiety, take the pressure off of yourself and just talk!



Copywriting Tip #4: 

Position Yourself As The Expert.

 

Because you ARE the expert! Confident copy will make your potential clients feel comfortable that you know what the hell you’re talking about, and will get them excited to sign up for your whatever you’re offering. 

 

To do this, give specific examples of your work. Say things like

  • When I do this with my clients 
  • My clients have skyrocketed their business after they completed Module 3 of my online course 
  • Do these 3 steps to get back 15 hours of your week

 

You can also Include testimonials, as well. If you don’t have any yet, ask a handful of people who you’ve worked with in the past to send you one or two sentences about their experience, or about the transformation they had thanks to you.



So, all in all, begin implementing these 4 simple Copywriting Tips to write landing pages that are easy to read, evoke emotion, and get people to take action. 

 

Lastly, if this video was just what you needed in your coaching business, please let me know by sharing it with your coach friends. 

Until next time, keep building your empire! 

XO, KellyAnne

 

PS--->If you want to join a free community of online coaches who are working on creating captivating copy just like you, I’ve created a Facebook group to help support your journey and connect you with likeminded people.  CLICK HERE to join now!

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