How to Create Coaching Packages That Sell (3 Real Examples From a Business Coach)

Most coaches build their coaching packages backward.

They look at what other coaches are doing, slap together an offer, and force themselves into a model that doesn’t fit their life, energy, or business vision. But they don’t realize they’re doing it because they don’t know what they don’t know.

Which is exactly why so many coaches feel burnt out and uninspired when they actually start working with coaching clients.

And I’m speaking to this from personal experience, which is why I’m so excited to share 3 of my real coaching packages as examples, so you can see that your coaching packages don’t need to look like anyone else’s.

Today, I’m breaking down how to package your coaching in a way that feels like a YES for you (not just something you think you should be doing).

The intention is for your coaching packages to help YOU feel alive because that energy and excitement attracts coaching clients.

I go more into this in my free masterclass that I'll be telling you about later on. It'll walk you through the full 6-step Signature Coach System, because creating your coaching packages is just one of the six steps.

Now, let’s talk coaching packages…

Because whether you’re building a signature program, a 1:1 package, or a group coaching experience, it’s not just about picking a format.

The intention is for your coaching packages to firstly support you in designing a business model that matches:

• The life you’re currently living

• The energy you're able to give without burnout

• And your financial goals

Before we get into my 3 personal coaching package examples, I want to walk you through the three core components that will help you build a coaching business that feels free and enjoyable.

Your Coaching Package Isn’t Just About Your Clients, It’s Also About YOU

If you’re not showing up empowered and with a full cup, it’s really hard to help your clients create big transformations.

So as you build your coaching packages, make sure they:

1. Align with your lifestyle vision → Whether you want to travel, prioritize family, or live a freedom-based lifestyle… your offers need to support that.
2. Work with your natural energy cycles → You don’t get a medal for overworking or burning yourself out. Know yourself, your capacity, and your energetic bandwidth and build accordingly.
3. Fit into your long-term business goals → Example: My business goal is to generate 7-figures with 80% from digital products, 15% from groups/membership, and 5% from private clients. That goal shapes how I design and price my offers.

If you’re not thinking about these 3 things, you’ll build a coaching business that feels like an exhausting job, and none of us want that.

The 3 Core Components of Coaching Packages

Component #1: Session Options

→ How will you deliver coaching? Zoom calls? Tele-coaching threads on Voxer, WhatsApp, or Telegram? A mix?
→ Will it be 1:1 or group? Weekly or as-needed?

The important thing is to NOT default to what others are doing. Choose what works for YOU.

Component #2: Time Options

→ How long will your package be? 30 days, 12 weeks, 6 months?
→ Choose a timeline based on the depth of transformation your clients will experience and your energy availability.

This isn’t just what looks good on paper, it's what you’re able to give while maintaining a full cup.

Component #3: Topic Options

→ Are you following a step-by-step signature program?
→ Are you offering open coaching, niched strategy, or done-with-you sessions?

The best coaching packages I’ve seen have a clear transformation and defined focus.

And if you want to go deeper into structuring your one-on-one coaching packages this blog will show you how: One on One Coaching Options: Which One Won't Drain You?

Now, Let’s Look At My Coaching Package Examples

it's important to note that all 3 of these coaching packages are built from the same core signature program called Signature Program That Sells.

Each supports a different level of readiness and creates it's own stream of income. 

Coaching Package Example #1: 30 Days of Tele-Coaching

I use 30 Days of Tele-Coaching as a hyper-niched coaching option specifically as an upsell and add-on for all my online course students and group coaching clients.  

The reason why this works so well is because they have all the training videos and how-to content they need to be successful in the course, but 30 days of tele-coaching helps them implement with me by their side.

So, if they experience any confusion, or questions, or if they’re teetering between ideas they’ll have a seasoned coach in their back pocket for 30 straight days.

What’s Included:

✅ Kickoff 1:1 Strategy call (1 hour)

During this call my client and I map out exactly what we’re doing for the next 6 weeks with one big goal in mind. We get crystal clear on what to focus on, and together we design a strategy that feels natural for them.

✅ Midway check-in (45 minutes)

Halfway through, we’ll review progress and analytics, see what’s working, what’s not, and adjust so their system keeps getting stronger.

✅ Wrap-up call (1 hour)

We’ll review their results, fine-tune anything that needs it, and make sure they have a sustainable system humming along without my support moving forward. By the end of this call they walk away with clear next steps to keep growing their business, audience, and sales.

✅ 6 weeks of M–F Tele-Coaching via voice memo, text, video, and document sharing

This is where the magic happens. Monday- Friday from 11:00am-2:00pm EST my clients get access to coaching via voice memos, texts, video, link sharing (documents, websites, etc). 

I give daily micro-assignments that feel doable and aligned based on the strategy that was decided during each of the 1:1 calls... and they take action in real time. We’re chatting, brainstorming, tweaking, refining, and celebrating wins along the way.

 ✅ Daily tracker to log actions + progress

This keeps track of micro-assignments, links/documents, and results… Clients SEE their progress!

✅ Full access to my membership and resources

This includes ALL signature online courses, mini-courses, Trello Boards, over 50+ workshops, masterclasses, Mini-mastermind series, email swipe files, and so much more.

The reason I do this is to help them answer questions and move quickly during our time together. I’ll typically give them links to different modules, workshops, or other resources within the membership as questions arise.

Interested in a full year of coaching for a fraction of the price? Check out The Signature Coach Membership here.

Why This Coaching Package Works So Well:

✔ Clients receive immediate brainstorming, feedback, and implementation support which leads to quick wins and high-impact results.
✔It requires minimal time commitment from me while still delivering massive value.
✔ It's energetically light, yet extremely transformational
✔ I coach from anywhere! I've done Tele-Coaching while traveling the USA in a RV, in an airport, on a hike, at the beach, while shopping with my nieces, and more!
✔ It aligns with my natural energy flow and is genuinely FUN! I’m giving from overflow, not depletion.

Overall, I never have to sacrifice my life or lifestyle while supporting clients in a Tele-Coaching Package!

Coaching Package Example #2: 12-Week Signature Group Coaching Program

This coaching package follows the same online course materials in “Signature Program That Sells”,  and I guide and coach a group through the content week by week. 

Who it’s for:
Newer coaches who don't have a solid foundation and/or seasoned coaches not getting results. Regardless, these coaches love the idea of community coaching and feedback.

What’s Included:

✅ Weekly small group calls (8–10 members max)

I intentionally keep group sizes small, between 8-10 members so that everyone gets individual time to put their coaching business on spotlight for myself and other members to focus on. We offer coaching, feedback, suggestions and personal stories of what worked and what didn’t for us. And that’s the real benefit of the group experience. You’re surrounded by other coaches who have been there and you get to hear their models, mistakes, and shortcuts! Then finally, at the end of each weekly call, I share a mini-masterclass on how to infuse their self leadership and what makes THEM signature into the weekly topic as move into implementation.

✅ Group Tele-Coaching thread (daily support M–F)

This thread gives daily real time support, encourages members to share wins, and helps to keep the momentum going. I’m available M-F from 11:00am-2:00pm EST but members can post and chat any day at any time… and they DO! It’s been so wonderful to create this community space and see all the coaching, connections, collaborations, and even client referrals happening.

✅ Full course access with training videos, Trello boards, AI prompts, and more

Group members access pre-recorded training videos, masterclasses, and workshops, as well as, trello boards, implementation guides, AI prompts and so much more to give them all the how-to content they need to get results at their own pace throughout the weeks.

Why This Coaching Package Works:

✔ Members get personal attention + peer feedback
✔ Group collaboration sparks ideas and partnerships
✔ Ongoing support from the group without needing constant 1:1 time
✔ It’s scalable and sustainable for both me and them

Overall, the group dynamic builds momentum and camaraderie. I’ve had so many clients catapult into financial success because an idea was sparked after hearing about someone else’s business or coaching model. I’ve had group members do collabs, create partnerships, become affiliates, refer clients, and so much more!

Coaching Package Example #3: 4-Month 1:1 Hybrid Coaching

Who it’s for:
 Coaches in this package are typically semi-established. They have a few things put together like a coaching program, or coaching package, but they’re lacking structure, systems, automations to make their lives easier, and a solid marketing system that feels natural, and easy to implement.

What’s Included:

✅ 4 months of 1:1 private coaching

✅ Bank of 12 Zoom calls (One standing zoom call per month, and the rest used as needed)

✅ Private Tele-Coaching thread (Tues + Thurs)

✅ Full access to membership + live group sessions + monthly events

Why This Coaching Package Works So Well:

✔ It's high-touch and highly personalized
✔ Flexibility + implementation support
✔ Combines all the ways I best serve (Access to 1:1 + Group Experiences + Membership Events)
✔ Supports clients emotionally, energetically, and strategically

Which Coaching Package Resonated With You the Most?

Now that you have an idea of a few different versions of coaching packages (maybe aspects that were unfamiliar or that you’ve never experienced before) let me know in the comments:

👉 Did Tele-Coaching resonate the most?
👉 Did you like my Group Program dynamic?
👉 How about the Hybrid one on one coaching package option?

And as a reminder, Friend, all of these coaching packages came from ONE signature program... meaning 3 different streams of income from a program I created one time!
 

That’s the power of designing coaching packages with intention.

Want Help Creating Your Own Coaching Packages That Sell?

If you’re ready to structure your coaching business in a way that’s:
✔ Sustainable
✔ Aligned with your energy
✔ Profitable

🎁 Grab my FREE masterclass: The Signature Coach: 6 Steps To Becoming THAT Coach and Creating A One-of-a-Kind Coaching Program Everyone Wants!
 

Creating and pricing your coaching packages is just one out of 6 steps to having a well rounded sustainable coaching business as a whole. This free training will walk you through the full Signature Coach System so you can move forward with clarity, confidence, and momentum.

And if this post was supportive, let me know by sending it to your favorite coach friend.

Until next time, Coach…
Keep building your empire. 

XO KellyAnne