How To Create A Signature Program [THAT SELLS]

Wondering how to create a signature coaching program? If so, you're in the right place! Today I’m going to teach you the 6 VITAL Steps to creating a signature program [THAT SELLS].


Friend, THIS is one of the major differences between the successful and unsuccessful coaches.


Every signature program begins with developing a solid FRAMEWORK.


Your signature program framework is the overall outline of YOUR BEST content and implementation support you use to take your clients from where they are, to the results you’re promising. It’s the SIMPLE, step by step system you use to guide them to a solution to a problem they’re having. GET YOUR FREE SIGNATURE PROGRAM TEMPLATE HERE!


Here are my 6 steps to help YOU build your signature coaching program framework and get on a fast track to success.


Signature Program Step #1: Start With The End Result

The first step in creating a signature program that sells is to clearly determine the shift, outcome and measurable result your clients will experience upon completing your coaching program.


Your ideal clients have a problem you can help with...  That’s why they’re coming to you! Your signature coaching program is going to solve the exact problem they’re having. 


Imagine your coaching client just completed your online program, or in person signature coaching program.  What end result did they receive? In a word, a phrase or short sentence write your response in a journal!

Signature Program Step #2: Organize The Main Concepts/Topics 

Step #2 in creating your signature coaching program is to brainstorm 6-12 main concepts or topics that your ideal clients MUST KNOW in order to achieve the result you’re promising.


This is where we work backwards from your end result, and think about:

  • what they need to know
  • what they need to do
  • the simplest way for them to receive the solution to their problem

 Once you know your 6-12 main concepts & topics you can move on to ... 


Signature Program Step #3: Add Directives

Step #3 in creating your signature coaching program is to add directives to your main concepts and topics. Every framework will include opportunities to expand your clients' awareness and knowledge by sharing:

  • trade secrets
  • unique tips
  • actionable strategies


You're the expert, and your clients are looking to you to guide them and give direction. Support them by providing tips, tools, strategies, techniques , or resources that will simplify the content and help them take action FAST!


Signature Program Step #4: Develop Implementation Materials

Step #4 in creating your online coaching program is to add implementation opportunities.  This is the application and “practice” aspect of your framework.


We all know that knowledge doesn’t go very far without action. So, you’re going to create some sort of easily applicable documents or action steps so your clients are able to implement what they learn and apply it to their own personal situation.  


This can include:

  • workbooks
  • templates
  • checklists
  • cheat sheets
  • scripts

... or anything else that will support them in easily getting results.




Signature Program Step #5: Add Examples/Stories

Step #5 in creating your signature coaching program is to include examples and stories.


Your story of triumph matters, as well as the previous clients you’ve worked with.


Your clients want to know that the thoughts, emotions and experiences they’re going (and growing) through are common.  They want to know your journey, and they also want some sort of social proof (even if it is just from YOU) that your process works!


Let your clients know about the thoughts or challenges that came up, or any possible fears and blocks they may face during certain modules. Then, share how you or previous clients made your way through it.


Let them know YOU know how they feel, and they’re not alone! This is going to create deeper connections and help them to know you, like you and trust you.


Signature Program Step #6: Share Bonuses

Step #6 in creating your coaching program is to use or develop some sort of bonuses that will support your clients in getting results faster.  


Bonuses include supplemental materials such as:

  • recorded seminars
  • podcasts
  • articles
  • ted talks
  • tutorials

... or anything else you believe will guide your clients beyond the results they were expecting.


Congrats coach! Now you know the 6 Vital Steps to Creating a Signature Coaching Program That Sells. But if you’re not quite sure how to put this down on paper, don’t worry because I have you covered.


I'm so excited to share my favorite Signature Program resource called Signature Program That Sells



This is going to walk you through not only mapping out and building your Signature Program from scratch, but also the process you need to SELL it... whether that’s in one product, program or service, or by creating multiple streams of income with digital products. So go ahead and click the image above to check it out now!


Lastly, if this blog was just what you were looking for,  please let me know by sharing it with your coach friends. Until next time coach, keep building your empire!


To your success, 

KellyAnne xo


📣 Psst... If you're looking for the next level of support, check out the Signature Coach 1:1 coaching package! During this 4 month 1:1 experience you and I will create, package, market and begin to enroll clients into your shiny new Signature Coaching Program.  CLICK HERE to learn more about The Signature Coach 1:1 Coaching Experience!



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