The 4 Best Digital Products To Sell Online In Your Coaching Business


Coach, if you're ready to start selling digital products in your coaching business, but don’t know where to begin, what to create, or you’ve tried it and it’s not really working out for you... you've come to the right place!


First things first friend, what is a digital product?


A digital product is any product you sell online that gets distributed digitally (i.e. a website, email campaign, or even online marketplaces like Etsy). 


One of the most important things about a digital product that sells is that it goes beyond just information.


You want it to be USABLE the moment your customer downloads it. 


Related Blog: How To Package Your Signature Program Into Digital Products | Multiple Streams Of Income


That’s really what makes a digital product enticing… it saves the customer time, money, and sanity NOW!  


These typically are what are called Done-For-You products (which we’ll be going over in just a moment).


Here’s the thing friend. There are certain tasks, or things that our clients, students and customers know they SHOULD do, but they procrastinate on or ditch altogether because it takes too long, or it’s not their strength. 


📣 Your digital product is going to be the thing they know they need, but they don’t want to create for themselves, which makes it incredibly valuable.


Top selling digital products are the ones that are considered HIGHLY USABLE, meaning that the customer purchases, downloads and begins using them in the moment. 


Over the years I’ve noticed that 4 highly usable digital products in particular, not only are the best selling, but they also create the most passive income. 


So, let’s dive into the top 4 USABLE digital products that sell like hotcakes in the coaching world because they make our customers' lives so much easier!


Digital Product Idea #1: Planners

The first best selling digital product idea is planners. You can create a planner around almost any topic and can simplify the content into unique:

  • worksheets
  • checklists
  • organizers
  • trackers

…you name it!


An enticing planner needs to solve a problem (or several problems) and create a transformation.


Whether that’s tracking mindfulness meditations or social media content, there are tons of ways to do this that create change for your people and put money in your bank account!


Now nice-looking stationery is great, but if your planner doesn’t solve a problem for people, you’ll probably struggle to sell it.


For example a social media planner solves two key problems for the people who buy it:

  1. Not being able to think of any or enough content ideas
  2. Not having a clear content plan to follow 


So think about it: what kind of planner could you create that would solve a problem for your dream customer?


A few ideas for planners that I’ve seen, and purchased online are:

  • 365 Niched Social caption topics
  • 500 Social story ideas
  • 52 weeks of Email Nurture Campaign Topics
  • 52 weeks Of Journal Prompts
  • 365 days of Affirmations


Digital Product Idea #2: Calendars & Boards (ie Asana, Trello)

Digital calendars, and/or boards support your clients in organizing the things they know they need to do in a very clear, easily understandable, and visual way.


You can create calendars and Asana or Trello board templates for something as simple as your morning routine, fitness plans, or something more expansive like your business launch step by step. 


So, take a look at your signature program or coaching packages and see where you can layout a step by step in a day by day format.  Then, you can create calendars or board templates based on those things, that you can then sell as a digital product.


Some examples that I’ve seen online are:

  • 30 day Challenges
  • Launch calendar
  • Workout calendar
  • Social Media Calendar
  • Self Care Calendar


Digital Product Idea #3: Plug & Play Templates  

Plug & Play templates are easily editable pieces of content that someone can copy, paste and use pretty much immediately. 


You’re providing your customers with a text file or word documents that includes the content and simple descriptions on where to edit and insert their unique stories or pieces of content. 


This means that your customer won’t need to spend hours reading content, writing, or watching videos to figure out what to say.


Now plug & play templates are very enticing for your audience because they’re quick and easy to implement. And when I say quick and easy, I’m talking about being able to download and use in the moment! 


A couple ideas of plug & play templates include:

  • Email Campaign Templates
  • Social Media Post Captions
  • Subject lines
  • Blog/Youtube Titles


Digital Product Idea #4: Graphics Bundles 

Graphic Bundles are a pack of graphic templates you design in a software like Canva and sell. 


Let’s face it. Most of us aren’t designers. We don’t know how to create social graphics, icons, worksheets, and course mockups. 


I’m pretty good at design and I STILL rely on pinterest and etsy for ideas and downloads I can purchase. 


People love design templates like these because they take minimal extra effort. They can download, add content, and maybe change a few colors without having to think too much.


Seriously though, it’s so simple that they can’t NOT get results!


Here’s an example of a Course Mockup Bundle I created! Use coupon code SAVE20 at the checkout to get it for only $17!



So, if you have a creative eye and know how to create cohesive beautiful graphic templates, especially for social media, consider creating graphic bundles as a digital product!


Graphic bundles can be in the form of:

  • Social Posts
  • Course Mockups
  • Icons
  • Social Banners
  • Slide Designs


Okay, so now you know the 4 digital products to sell online that you can typically take straight from your signature program or coaching packages.  


As promised I wanted to share a resource that I created called Digital Product Blueprint. This masterclass will walk you through determining which digital products are the right fit for you so that you can repackage and sell them starting next week! So, go ahead and click the image below to get that now for only $27!



Lastly, if this blog was just what you needed in your coaching business, please let me know by sharing it with your coach friends.


Until next time, Coach… keep building your empire! 

xo, KellyAnne




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