How To Package Your Signature Program Into Digital Products | Multiple Streams Of Income

You’ve spent the time creating a signature program, and now the question is, “How do you create multiple streams of income and package your signature program in digital products?”

Great question! 

Today you’re going to learn how to package your signature program into digital products so that you can create multiple streams of income and FINALLY have the business model you’ve been dreaming about.

And don’t forget to keep reading until the end because I’ll be sharing my FAVORITE signature program resource that will have you creating influence, impact and income in your coaching business faster than you ever thought possible!

By this point you’ve created a simple, yet detailed Signature Program Framework.

👉🏼 (And if you haven’t, check out this related blog How To Create A Signature Program That Sells)

Remember, your signature program is a step by step process you use to guide your clients & students through the challenge they’re having to the solution you’re providing.

But what you may not know is that you can repurpose that same content into different products to sell separately. This not only saves you a huge amount of time, it also gives you these benefits:

• An SEO boost! More content around the same topic, makes you hit those keywords time and time again! PLUS, if you use your content on let’s say, IG, you get quality backlinks with the added bonus of controlling the anchor link!
• More exposure! More often than not, your IG, Blog and YouTube audience’s are three separate pools of people! Now all three have consumed your amazing content!
• Repetition is a marketers (not so secret) power. By repurposing the same message, it gives you the opportunity to expose your audience to the same message multiple times, making them more likely to close the deal. 
• Publishing content on multiple platforms gives you credibility and raises your profile online. After all, friend, we are positioning ourselves as a leader here. 

The goal here is for you to pull content from your signature program to create digital products at different price points. This can look like:

• Free content (a freebie)
• A Tiny Offer ($7-$47)
• A mid tier price point offer ($97-$497)
• High price point offer (Up to $10,000)
• Premium price point offers (Beyond $10,000)

In order to do that, ask yourself these 3 questions:

Digital Product Question #1: WHAT KIND OF DIGITAL PRODUCT WOULD BE MOST BENEFICIAL TO CREATE?

I get this question a LOT!⁣

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In order to know what kind of digital product to create there are a few things to think about:⁣

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1️⃣ Who are you creating the product for? Knowing who’s problems will be solved by your product is essential! When we talk generally, we don’t connect. By honing in on who will be helped and why they need your product will help you talk directly to their pain points and solve both emotional and business blocks for them! The more niched you can be the better! ⁣ 

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2️⃣ What immediate problem are they experiencing?

AND >> What stage of the problem are they in? ⁣

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Let's use the topic of “digital products” as an example (because that’s what I teach). My ideal clients may be needing support in:⁣

1.  Choosing and planning out a digital product (beginning stages)⁣
2.  Creating & designing the product (middle stages)⁣
3.  Marketing & monetizing the digital product (enrollment stage)⁣

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Each of the stages can be its own digital product 👆👆⁣

Digital Product Question #2: What are the packaging options?

To do this, think about how your ideal student likes to consume their content.⁣ It can be: ⁣

• 𝐀𝐮𝐝𝐢𝐨 - Audio courses, meditation series, exclusive podcasts, audio q&a series ⁣
• 𝐕𝐢𝐝𝐞𝐨 - Online courses, mini courses, masterclasses, webinars, FB LIVE or IGTV recordings, workout videos, videos of you meal prepping⁣
• 𝐖𝐫𝐢𝐭𝐭𝐞𝐧 - Ebooks, training manuals, workbooks, done-for-you content, social caption topics, challenges, planners, infographics⁣, monthly meal plans, journal prompts
• 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 - Quiz, Seminar recordings, fitness videos⁣

You'll know this based on where they follow you online (ie blog, youtube videos, pinterest, social platforms)⁣

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Where is your greatest following, and how are they already consuming content from you?⁣

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Then create the digital product that is simple, easy to consume, and painless to implement.⁣ 

Digital Product Question #3: What Do I Do With It Once I Have It Created?

☝ Content Delivery System- my all time favorite way to give my clients & students my digital products is kajabi . ⁣ Kajabi has supported me in simplifying packaging, as well as supported my clients in having a simple user experience. ⁣

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I use them for everything from online courses, audio's, and downloadables... to my entire website, email provider, and sales pages.⁣

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✌Create a sales page - Your sales page is your final bid at clenching at the deal! It should be clear and concise, easily functioning and full of value, testimonials, and FAQ’s. You want them to have no reasons left NOT to click that buy now option! 

Once you get this in place you can move into the next stage which is selling your digital products (and we’ll be talking about that in an upcoming video so be sure to subscribe). 

And when you master THAT is when you open your email inbox and find lots of "payment received" emails from paypal… that’s when it'll ALLLLLL make sense and "clicks”, friend!

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THIS will be the moment you'll be glad you started when you did!⁣

Okay, so now you know the 3 big questions to ask to begin the process of packaging your signature program into digital products. 

As promised I wanted to share a resource that I created called Signature Program That Sells.  This is going to walk you through not only mapping out and building your signature Program from scratch, but also the process you need to SELL it ...whether that’s in one product, program or service, or by creating multiple streams of income. Welcome to multiple streams of income in your coaching business!

Lastly, if you felt like this was just what you needed in your coaching business, please let me know by sharing with your coach friends.

Until next time, Coach… keep building your empire!

xo, KellyAnne 

📣 Psst... If you're looking for the next level of support, check out the Signature Coach 1:1 coaching package! During this 4 month 1:1 experience you and I will create, package, market and begin to enroll clients into your shiny new Signature Coaching Program.  CLICK HERE to learn more about The Signature Coach 1:1 Coaching Experience!

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