3 Simple Steps to SELL Your Signature Program | Multiple Streams of Income

Want to learn how to SELL your signature program so that you can FINALLY make the difference AND the money you’ve been envisioning since you started your coaching business? Keep reading...


And don’t forget to stick around until the end because I’ll be sharing my FAVORITE signature program resource that will have you creating influence, impact and income in your coaching business faster than you ever thought possible!


By this point you’ve created your Signature Program Framework (And if you haven’t, check out this related blog How To Create A Signature Program That Sells).


You’ve also beautifully packaged it into multiple streams of income, meaning that it can be used as:

  • A group coaching program
  • 1:1 coaching
  • An online course
  • VIP day 

(And if you haven’t done that either, go ahead and CLICK HERE and I’ll show you how to do that as well).


Now that you have those details out of the way, you’re ready to move into the marketing & enrollment phases of your coaching business.


📣 One of the biggest mistakes I see coaches make once they have their signature programs complete is that they don't follow through on marketing.⁣

Here's what typically happens. They⁣

>> Create their signature program

>> Package it into a course (whether that’s DIY, group, or 1:1)⁣

>> Market a little bit ⁣ … and I mean SLIGHTLY!  They’ll mainly share a couple social posts and maybe an email or two. They don’t have a real strategy (even if they’ve dipped into ads) and are basically throwing spaghetti at a wall, hoping something sticks. 

>> Then they don't get the results they anticipated⁣ beat themselves up and figure that⁣ it's not good enough, THEY’RE not enough, nobody wants what they’re offering ⁣


❌ So, what do they do? They move on, create a new digital product⁣, and the cycle continues⁣.

Coach, marketing your signature program and digital products that COME FROM your signature program takes a strategy, soul and whole lot of testing.⁣


And it’s important to know that for every price point, there are different strategies.


So, if you’re at the point where you’re ready to market and SELL your signature program, be sure to have these signature program sales steps in place...


Signature Program Sales Step #1: Create A Sales Page  


Every offer needs a sales page. Period.  Your sales page is where your ideal clients come to learn about your offer, see if it’s a good fit, and take the next steps to enroll.  This could mean purchasing in the moment, or filling out an application to work together.  


Regardless of your CTA, your sales page will be a deciding factor in enrollment. 


Here are some things to think about … 

1) Sales Page Design - be sure your sales page is visually pleasing and creates an organic flow.  This happens through color choices, background transitions, font colors and weights, and text breaks. 

2) Sales Page Copy - your goal is to speak directly to an exact situation your ideal client is experiencing.  And notice that I didn’t say ideal clients (plural).  A sales page copy pro tip is to speak to ONE person, in a conversational tone, that helps them to know YOU understand what they’re experiencing and can help!


So, once your shiny new sales page is up and running you can move on to...

Signature Program Sales Step #2: Solidify Your Sales Funnel

Your sales funnel is a series of content you guide your audience through to position yourself as an expert and fulfill a need they’re experiencing.


A sales funnel typically begins with free content or a tiny offer, then guides your audience through an email sequence, sales page, checkout page, and ultimately ending with the sale of another offer.


To see an example of one of my sales funnels see minute 3:35 in the video above


Now, there are a few different types of funnels you can use for your offers, and each funnel is based on price point.


So if you’d like to learn more about sales funnels, go ahead and click here to read this related blog [Sales Funnel Strategy To Convert Your Sales Page], and I’ll walk you through it!


Signature Program Sales Step #3: Drive Massive Traffic

Once your signature program is packaged, has a sales page, and is in a sales funnel, your only job will be to drive traffic to the top of the funnel...



You can do this in a few different ways...

  • You can create an email campaign that ⁣goes out to your current list⁣ 
  • You can also develop a social media campaign around your freebie or tiny offer using strategic images, hashtags, and ⁣captions⁣
  • Another way you can drive traffic (and my personal favorite) is to build high quality, searchable ⁣content that includes a freebie or ⁣leads to a sales page (these are pieces of content like a⁣ blog, Youtube video, and pins on ⁣Pinterest)⁣
  • And lastly, if you want to drive traffic FAST, you may want to consider running strategic ads⁣ either to a freebie or to a sales page.


Now, I wanted to share one last pro tip here because so often I see coaches doing all the things and still not getting the results they anticipated. 


✅ A pro tip when selling your signature program is to CHECK analytics A LOT to see what’s working and what’s not.


Go in knowing that things will shift and when you see something not working SHIFT QUICK. Maybe it will be:

  • Your sales page content
  • The subject line in an email
  • A checkout page revamp


Once you create this funnel make it a habit to tweak along the way based on results.  THIS is a mindset and attitude that will always win in the end!

So, now you know the 3 simple steps to sell your signature program, and as promised I wanted to share a resource that I created called Signature Program That Sells.  This is going to walk you through not only mapping out and building your signature program from scratch, but also the process you need to SELL it ... whether that’s in one product, program or service, or by creating multiple streams of income with digital products.

Go ahead and click HERE to get it today if you are ready to get your Signature Coaching Program out of your head & into a system!


If you feel like you still need a little support I created a FREE facebook group for coaches who are building digital businesses just like you! Click HERE to join that now!



Lastly, if you felt like this was just what you needed in your coaching business, please let me know by sharing with your coach friends.


Until next time, Coach… keep building your empire!

xo, KellyAnne 




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